Entering a new chapter of 23rd & Madison, we are now proudly Australian-made, with every gown created by our local manufacturing partners here in Sydney. Bringing production home felt like a natural evolution - one rooted in a desire to honour the artistry of our craft and build a brand defined by integrity, intention, and lasting beauty.

From the very beginning, I dreamed of creating a label that offered more than beautiful pieces. I wanted to establish a considered approach to bridalwear - one that values quality over quantity, and treasures the slow, thoughtful process behind every design.

Today, every step of our journey happens under one roof. From the first sketch to the final stitch, fabric sourcing, cutting, and packaging, each gown is made with care and respect for the women who wear it and the world we all share.

This new era marks a deeper commitment to creating collections that feel personal, responsible, and timeless. I’m so excited to share this next chapter with you and can’t wait to see how our pieces become part of your story.

With love,

Madison and the team