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Madison's Diary

MADISON'S ORIGIN
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MADISON'S ORIGIN

Travelling back to the US fashion capital, New York City, the 23rd team had to make a quick stop at Madison Avenue. The location where it all began. The 23rd & Madison founder, Madison Woolley,...
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23RD IN NYC

23RD IN NYC

Our team landed in NYC to shoot our upcoming collection campaigns. These collections include a range of new colours, fabrics and silhouettes, as well as some of our all time favourite pieces revita...
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SOHO COLLECTION

SOHO COLLECTION

The Soho Collection; inspired by the streets of New York City. Where classical architecture meets contemporary fashion. Living in a city that never sleeps, this capsule collection finds creativity...
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