Founded by Madison Woolley, 23RD & MADISON is an Australian bridal house shaped by contrast.

Named after Madison Avenue in New York, the house draws from the city’s attitude and design culture, softened by the romance and intimacy of Paris. This duality defines the brand - structured yet fluid, nostalgic yet forward.

Rooted in femininity, detail and form, 23RD & MADISON explores sheer layers, sculptural silhouettes and romantic textures.

The house moves between limited ready-to-wear bridal pieces, made-to-order couture designs and bespoke custom work. Each expression carries the same language of movement, texture and femininity.