Founded by Madison Woolley, 23rd & Madison is an Australian bridal house defined by contrast. Where modern design meets vintage romance, balancing New York attitude with Parisian elegance

The name draws from Madison Avenue in New York City, a long-standing source of inspiration for the house. A reference point for confidence, attitude and design culture, balanced by the softness and intimacy of Parisian influence. This duality sits at the core of the brand.

23rd & Madison is rooted in femininity and detail balanced by structure and exploration of form. Sheer layers, sculptural shapes and unexpected proportions introduce a quiet attitude, tempered by romantic necklines and nostalgic references. The past informs the work but never confines it.

23rd & Madison moves between two expressions of the house. Ready-to-wear pieces are produced in limited runs, offering immediacy while preserving the integrity of our design language. Alongside this sits our couture offering, where select designs are made to order through a more intimate and extended development process.

Custom designs are also available, created as bespoke pieces shaped around the individual. Together, these expressions reflect a house designed to accompany the bridal journey in all its forms.