Founded by Madison Woolley in 2020, 23rd & Madison is an Australian bridal atelier dedicated to redefining the modern wedding wardrobe.

With a respect for nostalgia and the romance of decades past, the brand pairs vintage-inspired silhouettes with directional design and thoughtful, unexpected details. Each gown is designed and made in Sydney in limited releases, preserving an exclusive feel and a commitment to delicate, intentional craftsmanship.

At the heart of every collection is a belief that bridal dressing should feel effortless, personal, and profoundly memorable. From sheer textures to sculptural lines, each piece is created to celebrate individuality and modern romance.

Beyond the ceremony, 23rd & Madison offers pieces designed for every moment surrounding the celebration - from engagement parties to rehearsal dinners to wedding guest attire - so women can express their style in every chapter of a love story.

Soon, 23rd & Madison will open their bridal boutique doors - a private space where brides can experience custom fittings, explore limited collections, and discover pieces destined to become treasured keepsakes.

Proudly Australian-made, independently owned, and led by an all-women team, 23rd & Madison offers a fresh perspective on what it means to be a bride today: confident, considered, and entirely her own.