At 23rd & Madison, bridalwear is reimagined as a celebration of love and the beauty of the female form - effortless, sensual, and quietly powerful. A Love Letter To Paris draws inspiration from Paris itself, where every street feels like a love story waiting to unfold. 

Shot against the backdrop of Paris, this capsule introduces three new bridal gowns alongside one special set designed for wedding guests and European summers alike. Each piece balances modernity with nostalgia, crafted to celebrate the many ways a woman can feel beautiful on her wedding day - and all the celebrations surrounding it.

The bridal offering includes two minis and one full-length gown, each produced in small batches to ensure a sense of exclusivity. For the first time, we’ve introduced pure silk, selected for its fluid drape and timeless luxury. The collection also debuts our first full lace garment, bringing a delicate romance to the capsule. True to our signature aesthetic, you’ll find thoughtful details throughout: gathered tulle overlays, subtle trains, and the iconic 23rd & Madison floral accent, reimagined as an unforgettable focal point.

Completing the collection is a refined set in black - a piece designed to transcend seasons, perfect for destination weddings, rehearsal dinners, or warm evenings along the Riviera.

A Love Letter To Paris is for the modern bride who values simplicity with a twist, vintage touches with a directional spirit, and the power of a dress to become part of her story.

With love,

Madison and the team